Course Takeaways must be simple: the size of a Tweet or the shape of a 2x2 Matrix

Biz School Best Practice: Key Takeaways, PART 1
By George ILIEV, #RepurposeEducation

Every course and every class should end with an easily identifiable Tweet-sized takeaway: a maxim of up to 2 sentences or a framework in the shape of a 2x2 matrix.

Examples:
A) Management: What is the purpose of a company's existence: to serve its customers. (not its shareholders).
B) Corporate Finance: What keeps a company afloat is positive cash flow, not profit.
C) Product Development: The BCG Matrix sequence of success is Question Mark, Star, Cash Cow, Dog.

Why takeaways? Because they are simple. When was the last time you had a take-out Chateaubriand steak? How about a take-out burger (or salad, for that matter)?

Take-out / Take-away meals (Image Source: Wikipedia)

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Comments

  1. Most famous quotes are one-sentence takeaways on a vast range of topics: takeaways from the University of Life.

    ReplyDelete

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